2Gingers Irish Whiskey asked us to relaunch their brand to non-whiskey drinkers. So, instead of positioning the brand as a sophisticated and exclusive whiskey, like most of the brands in the category, we decided to go for a more approachable tonality. That's why we came with the idea of "Surprisingly Friendly Whiskey".
2Gingers "Surprisingly Friendly" Irish Whiskey
See how you can be tough in a friendly way.