![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/15a2d6c0-61d8-4a33-98bf-8684294fbc6a_rwc_24x0x451x353x451.gif?h=a79206bbcda56984eb051893e2b4c1fb)
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/3f1aea15-869f-4ad5-acd8-0efff0c58f32_rwc_0x52x480x375x480.gif?h=c5fe8c4fc833aebe2f1762b913e3e24c)
AVAILABLE. CALL ME
📱312-7303638
📧javo@mac.com
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/8f871e13-e3e1-48fb-96c4-af3f8f7130bf_rwc_193x0x919x720x919.gif?h=ef0ecabbe0af6af5d484efa642a946db)
Allstate "Wall"
Memo Ochoa, the iconic mexican goalkeeper, literally turns into a wall to demonstrate what reliable protection is all about.
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/1cbfe1be-5703-46f9-a639-7cf7b2bd9c70_rwc_16x5x595x466x595.gif?h=fb9ff3e9840db5efff24cba8dd24d728)
Kellogg's Fiber Cycle
A cleverly crafted demo about how fiber can clean your body inside.
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/96250357-fe7e-4c57-a7ad-4e40d3cc284c_rwc_135x0x689x540x689.gif?h=b3e26d38404bcca6a61a5cb8867f6d25)
Boost Mobile "Lookout Point"
See what would happen on a first date when dad gets 4 free phones to keep the family connected ALL the time.
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/893acf68-135c-4fe5-9d4f-d7a9dd771412_rwc_0x65x600x469x600.gif?h=e2fe6c58153792d4b763997478ced381)
Jeep Instagram Spillover
Jeep drivers don't believe in boundaries. Not even the ones set by social platforms.
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/7a645622-76eb-4b29-b18c-edc76a969abf_rwc_135x0x689x540x689.gif?h=255cfa51603cf67854e58672c34079bd)
Ben & Jerry's ImagiMagic TV
3 different types of ice cream , only one TV spot. Sometimes you have to think "inside" the box to make marketing magic.
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/62b8028d-842a-4648-bbe1-cfe31984430c_rwc_0x70x644x503x644.gif?h=600063f9c29b8e7a2c0b7538aa16c0c0)
Nissan "Fun Chasers"
Some say that when you want to find the latinos, you just have to follow the music.
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/0440c913-8b25-42f2-bb06-a04cafb7c536_rwc_90x0x459x360x459.gif?h=cbbcc5f825c23b9972b274be35d74884)
Allstate "Mr. Bad Luck" campaign
How do you get people to love a brand by creating a character they love to hate? Click and find out.
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/b0ad383f-280f-491c-afff-2d22db5ffe75_rwc_152x0x459x360x459.gif?h=8fb4cd3a3f2eb392e5730015f7f0ae83)
Firstbank P2P Transfers
Use Firstbank P2P Transfers to pay your debts, or else...
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/21ac27d2-bd8a-499a-bd5f-8bdcab6e030f_rwc_3x1x635x497x635.png?h=07736cbfe6dbd736c698859473f9554c)
Firstbank Recruiting Campaign
What does an elephant using not one, but three, hula hoops have to do with recruiting Spanish speaking employees for Firstbank branches?
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/aa607f70-f789-478e-88c3-369f5aa84e74_rwc_109x23x408x320x408.gif?h=4a5e2ca052a20a3bd0a817e256997b69)
Disneyland's Tower of Terror Launch
There's nothing more fun than making an elevator full of people drop from a 13th floor. Drop in if you dare.
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/16861b0f-3a00-414e-b618-8c3789b8ab97_rwc_65x0x459x360x459.gif?h=937e1fef19939bb293ad3f72b37f4a63)
Toyota "Magic Journey"
Remember that feeling of going back home during the holidays? It's like being a kid again.
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/c527545a-95e2-4ed0-a04f-bd870a625d7c_rwc_259x10x577x452x577.gif?h=598362a34bb08cd485e50ed79fc87c99)
Toyota "Surprise."
I'm not going to ruin the surprise for you. See the spot and find out.
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/f9384604-acbb-493a-9236-7e151a0639b6_rwc_84x56x469x367x469.gif?h=d71f5252a7eb4d0e7162318aa39d0f9d)
Latino Film Festival "Red Carpet"
Red carpet. Two beautiful ladies. Same dress. You do the math.
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/6601738f-b6ee-4cce-b804-5a8cd45ee5ff_rwc_465x0x1096x858x1096.jpg?h=fc85840a2a5ac2ecf312873b37b6b119)
Jim Beam Chicago Cubs
Go Cubs. That's all I'm going to say about this one.
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/99383325-06ec-4e0c-a61b-990a18fd98f0_rwc_135x0x689x540x689.gif?h=3eb4d42e28d8f2d9f6f82334011ed34c)
Redd's Apple Ale "Together We Beer".
Apple + Beer + Spanish + English = A very unique TV spot.
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/75bc1255-056a-4979-b6d2-fae4e4a56cb9_rwc_28x334x353x276x353.gif?h=0456dcc2114167b0d2e244b890a682b3)
Redd's Wicked Relaunch.
A beaver and a rabbit jump into a cab. See how things get weird when you start your night with Redd's Wicked.
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/535d3387-f18b-444d-9fc0-0e64d1f7b36b_rwc_0x46x1192x933x1192.png?h=0ed39e10d38166290a76e1235d02211a)
Henry's Hard Soda in Spanish
Party Hard-ish in Spanish.
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/66ccc6df-4d65-4f46-a5b1-6c10de008572_rwc_51x23x858x672x858.gif?h=5ce35924318d8b81875ad421fe34e4df)
Coca Cola "Starstruck" with Christina Aguilera.
Pop the top of a Coke and win a date with Christina Aguilera. Can you handle it?
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/e277dfb3-7ccd-419a-b43d-a57db5c64c99_rwc_12x0x612x480x612.gif?h=dac4c8242d5946055604753cf2beb804)
Gatorade "What Matters"
When we get inside a sports field, we are all equals.
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/88c6975c-3503-4cd9-9753-5eac668e3e2c_rwc_178x50x444x348x444.gif?h=158cb5021475bacf12ead1dc8abf6735)
Toyota "Security Guard".
Being a security guard can be dangerous, or joyful.
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/968c3bb0-aba4-4ae3-a76e-703f5981e095_rwc_135x0x689x540x689.gif?h=139f29ccbf51e2b5134acd2c68716f69)
Allstate "Gloves"
Mexican goalkeeper Memo Ochoa lost his gloves right before the big game. See how the whole city work together to get them back.
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/50389011-ca73-419e-a98e-79178b234655_rwc_148x14x345x270x345.gif?h=42b14e892396f297ea3b90d3687a5620)
Firstbank Apple Pay "Wallet".
Who needs a wallet when you have Apple Pay?
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/c580e916-37f6-4c63-b212-b9e6d28f215b_rwc_60x336x693x542x693.png?h=3c013085add2f58e197b9879838e053b)
FirstBank Army of Features
No. This is not a commercial with Mel Gibson. But it's a radio spot with 10.000 Mel Gibson's look alike.
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/c1dec226-0594-4262-8c47-004d3d2de322_car_202x158.png?h=bd6e634744faf9276ca89e0f6018fcc8)
Allstate "Mala Suerte" microsite.
Here's a website where you can test your bad luck if you don't have the right insurance coverages.
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/ceb3a6f3-9750-4cd3-b6a1-2e809bc87d1d_rwc_62x15x518x406x518.gif?h=b9459aaad9e8552acd7c31248c487c00)
Allstate "Protection is our game" website
An extremely immersive website that shows you how fútbol and insurance have a lot in common.
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/9f9263bc-8e4f-47fc-a920-0aa0518a14ef_rwc_71x55x332x260x332.jpg?h=787a760365026bfd84a47bd179ada729)
"Welcome to Lápiz" Poster
A ver peculiar poster to greet american visitors when crossing the doors of a hispanic agency.
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/5cd17263-6adf-4a7c-9d6e-04502e6b9bed_rwc_28x21x346x271x346.png?h=5d8a94a029155857847debce5de34a8f)
Skinnygirl Cocktails "Being good" campaign.
See how you can be good while doing bad things.
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/404cd042-d2cc-4a4b-8752-0974860ec117_rwc_100x6x449x351x449.gif?h=d0bea1c6d01a0114e66b3393b36beb27)
Tecate "Russian Roulette"
Are you man (or woman) enough to play Russian Roulette with beer?
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/4e032757-a68f-4e40-b4d0-e3c319633f2a_rwc_44x21x332x260x332.png?h=0f8966a6a7fbc37daea45c97ec1e671d)
2Gingers "Surprisingly Friendly" Irish Whiskey
See how you can be tough in a friendly way.
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/8f62e264-596d-40f0-98d0-20756f475fc1_rwc_341x25x385x302x385.jpg?h=831e90ef561cf9e4a328113a21f461f2)
Allstate "KAPTURA" Mobile Game/ App
A mobile game where you become a goalkeeper trying to stop the most surreal penalty kicks.
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/aeb11d3c-8888-4991-a5c3-d8727cfeb456_rwc_111x75x543x425x543.gif?h=3a16dbafe5daecdd436624a86d4bed9e)
Nintendo Super Mario Galaxy "Planets".
We launch the new Super Mario Galaxy by "launching" a whole family into space.
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/7887b742-b92f-43a4-a97d-10cbbcd67706_car_202x158.jpg?h=66fb148a89ee40869d06e22f2f0f593b)
Kellogg's Special K.
Insightful copy, impeccable design and a little magic to make latinas fall in love with a cereal brand.
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/8627415d-7687-43d0-ac2e-e7e178d1f58a_rwc_71x0x1693x1326x1693.png?h=f06cc6dd12dd94adceb478be04dd7c78)
JP Morgan Chase "Home Tour"
A woman is so proud of her new house that she invites everyone, and I mean EVERYONE, for a Home Tour.
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/b3873cbd-d220-432e-977b-3a4a7a712fb0_rwc_65x14x409x320x409.jpg?h=f8a81d38558ec0917c2d53e0af921e75)
JP Morgan Chase "Date"
A homeowner's first date goes well until someone says "your place or mine?".
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/5bb257b4-752a-49e1-a204-7851edadd002_car_202x158.png?h=3aa767cc841f4c851621b3243d35fac6)
Kick'em in the Ballots
A TV channel wanted to encourage Millennial and Gen Z adults to get out and vote in the middle of a pandemic.
![](https://cdn.myportfolio.com/458bb15d-c328-4e08-984b-f1df0d744339/d38b1190-7c47-4835-89b8-6026a1bf2cc7_car_202x158.png?h=884c8c47c3c05bfb3ab0cc2198f781f5)
Student Work
Some of my student work at Miami Ad School during 1998-2000