Allstate is the official sponsor of the Mexican National Soccer Team. We needed to leverage that sponsorship with a brand story that would connect with soccer fans in a very ownable way. We based our communication platform on "reliable protection". The famous goalkeeper Memo Ochoa was the perfect match for our concept. This production involved complicated rigs and the use of more than 120 cameras shooting in sync.
"Wall" aired during the 2010 World Cup and was published in the 2010 Communication Arts Advertising Annual.
Collaborators: Juan Moore. Cristian Duran. Eduardo Cintron.