I worked closely with the Highdive Advertising team to bring this campaign to life. We had a great, yet dense, offer for Boost customers. We needed to find an engaging and surprising narrative to deliver the offer in digestible bites. So we focused on the "there's more" nature of the offer and slowly revealed what would happen on a "first date" when your dad gets 4 phones (plus a ton a stuff) to stay close with the family ALL the time.
Collaborators: Eduardo Vea. Casey Stern. Mark Gross.
We also made a Spanish version of the spot.