The goal was to demonstrate the off-road capabilities of Nissan's SUVs. However, for Latinos, the idea of off-roading goes beyond challenging the elements of nature. Under the premise of "Let's Outfun the Outdoors", we created a story in which we demonstrate how, by gathering family and friends in unexpected outdoor scenarios, our moments of adventure and fun are taken to the next level.
Collaborators: Demian Najera. Diego Colombo.