I did this project in collaboration with TDA Boulder. We were asked to create a campaign to recruit bilingual employees for the bank. Instead of running ads in the local newspaper, which is the norm in these type of recruiting efforts, we decided to make an outdoor campaign so we can also communicate Spanish speaking Firstbank clients that we were staffing to cater to their needs.
Collaborators: Jonathan Schoenberg. Jeremy Seibold. Matt Leavitt.