There's a beautiful insight behind this commercial: inside a sports field, what really matters its what's inside you.
As an interesting anecdote, when we presented the concept, the clients were nervous about the wheelchair scene, so they wanted us to replace it. We created an alternate scene, but we secretly shot the wheelchair sequence during the lunch break. Then we showed it to the client and they loved it. We loved it too.
Collaborators: Juan Carlos Hernandez. Pati Martínez. Aldo Quevedo.