This was my first freelance project with Mekanism. Their Henry's Hard Soda client challenge us to create a Spanish version of their "Live Hard-ish" campaign. The idea behind the Live Hard-ish was based on the premise that Gen Xers still wanted to party, but at their own pace. These ads captured the essence of the English campaign using culturally relevant insights.
LIVING LA "NOT SO LOCA" LIFE.
"REVENTÓN" MEANS "Party" but also means "Blow Up".
This ad says something like "Blow up without Exploding"