Freeform, a Disney/ ABC TV Channel, wanted to make a non-partizan campaign to encourage Millennials to vote in the middle of the perfect storm of social tension and a global pandemic. Rather than use an optimistic and emotional narrative, we went for irreverence. We build a social platform inviting the young adults to use the vote as a way to eliminate the things they from older generations. I invited them to kick politicians where it hurts them the most.
Kick'em in the Ballots
A TV channel wanted to encourage Millennial and Gen Z adults to get out and vote in the middle of a pandemic.