Redd's Apple Ale asked us to come up with some ideas for the Hispanic consumer for their "Together We Beer" campaign. The conceptual essence of the campaign was about celebrating the "joy of colorful combinations". I thought that the frequent use of "Spanglish" was a great (and culturally relevant) example of a "colorful combination" so we presented this idea and they loved it. Actually, they love it so much that they decided to run the spot in English for the general market consumer too. Total Market at its best. I also wrote some of the General Market OOH and print headlines
Collaborators: Stefanie Gomez. Tommy Means. Todd Feitlin.