Skinnygirl Low Calorie Cocktails asked us to develop a new campaign idea to take the brand from being just a "Low Calorie Booze" brand to something more meaningful. We created an integrated campaign based on a simple concept, the freedom to indulge. Finally, having a good time could go hand-in-hand with having balanced lifestyle.
With Skinnygirl you can give yourself permission to indulge and still have a balanced lifestyle.
Designer: Yumi Minamikurosawa
