Skinnygirl Low Calorie Cocktails asked us to develop a new campaign idea to take the brand from being just a  "Low Calorie Booze" brand  to something more meaningful.  We created an integrated campaign based on a simple concept,  the freedom to indulge. Finally, having a good time could go hand-in-hand with having balanced lifestyle.
With Skinnygirl you can give yourself permission to indulge and still have a balanced lifestyle. 

Designer: Yumi Minamikurosawa
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