Tecate beer was introduced in the US by a series a commercials that celebrated authenticity. We gave the campaign a little humorous spin (pun intended) with this reinterpretation of the Russian Roulette game.
We shot various endings that can only be seen on the web (yes, It's not new, but this was done in 2004). The most voted ending was the one featured on the second part of the spot. Surprisingly involves an attractive woman and a wet t-shirt. Beer will always be beer (hey, that could be a cool tagline).
Collaborators: Gastón Gorali. Armando Zubieta. Marco Ponce.