This is a project I did with the talented folks of Conill Saatchi & Saatchi ion Los Angeles. The original task was to create a series of TV spots for the Toyotathon Sales Event.  We all know how difficult is to make a car dealership spot with storytelling. So we created a ton of hard selling ideas and added this storytelling emotional piece to the mix as a bonus. The client loved it, the rest is history. 
We were lucky to have the talented Matias Moltrasio to direct our film. 
Collaborators: Claudio Vera.
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