For this spot, I was recruited by Conill Saatchi & Saatchi in LA. They wanted an emotional approach for a holidays promo at the Toyota dealerships. It's kinda hard to do an emotional spot for car dealerships because you always have to start the story at the dealership. We went for an emotional "going home" story with a clever twist at the end.
This spot was directed by Pascui Rivas.
Collaborators: Claudio Vera.